Privacy Policy

Information We Collect

We collect both personal and non-personal information from you. When we use the phrase “personal information”, we mean information that is associated with your name.

How Information is Collected

By asking. On our site, we may ask you to give us information. If you want to sign up for our mailing list, we will ask for your e-mail, mobile number, or mailing address. If you sign up for sweepstakes, we will ask for information like your first and last name, e-mail address, and phone and mobile number. If you compete in our contests, we’ll ask you for your name, phone and mobile number, e-mail address, street address, birthday, along with pictures of you.

We also collect the e-mail addresses of people who e-mail us, and we collect customer information when we process a sale, like your name, credit or debit card information, phone and mobile number, mailing address, e-mail address, and billing address.

Social Media. If you use Facebook, Twitter, or another social media site to sign up for one of our promotions, we may collect the information that you submit through Facebook or the other site. When you “like” us on Facebook or other social media sites, we will also collect your information from Facebook, such as your name and e-mail address. Remember that if you submit information through Facebook or similar sites, your information is governed by their privacy policies and information you share might be seen by the general public.

Cookies. Each time you visit our website, our web server automatically recognizes your domain name and what type of browser you are using, by using “cookies,” which are small text files on your computer that identify you as a unique user. These help us measure your activity and personalize and improve your experience at Rush. If you don’t want us to use cookies, you can set your browser to delete them, or you can manually delete the cookies. If you do this, you might have trouble accessing and using some of Rush’s web site pages.

Web Beacons. We also use web beacons, which let us count and recognize users who visit our website. This lets us see if you respond to e-mails that we sent to you by clicking on a link in the e-mail, so we can know whether the e-mails we send are effective. If you don’t want web beacons in the e-mail, you can turn off HTML display of the e-mail.

IP Address. When you visit our site, we also collect and save the Internet Protocol address of the device you are using, like whether you are using a personal computer or a mobile device.

Geo-location. Geo-location technology refers to technology that lets us determine your location. We may ask you to manually provide precise location information on our website, or to enable your mobile device to send us precise location information. We may also automatically use information from your web server or computer to determine general location information, such as the city in which you live.

What We Do With Your Information

When you provide us with your name, e-mail address, and street address, we may add your information to our mailing list, and we may send you e-mails and mailings announcing product information, promotional events, or updates to our Web site. If you give us your birth date, we may also send you a special gift on your birthday by e-mail. If you don’t want to get anymore e-mails, send an email to info@rushathens.com with your e-mail address. You may also click on the opt-out link at the bottom of each e-mail.

Our website also has sweepstakes and other promotions, and we may let you submit your information electronically. If we do this, we will use the information you provide to conduct the promotion.

How We Share Your Information

We may share your information in the following ways:

Sharing your information with other companies. We may share name and address information with other companies that offer similar products. If you are on our mailing list and would prefer not to have your name shared with other companies, email info@rushathens.com and ask that your name not be shared.

Sharing your information with service providers. We may share your information with companies or individuals that provide us with services. These services may include, among other things, helping us to provide services that you request, to create or maintain our databases, to research and analyze the people who request products, services, or information from us, to prepare and distribute communications, to respond to inquiries, or to process payments. 

Law enforcement and legal process. We may report to law enforcement agencies any activities that we think may be unlawful. For example, we may provide information to law enforcement agencies if we believe that you have violated our polices, or the release of your information may protect the rights, property, or safety of Rush, or another person.

Sharing your information as permitted by law. We may share your information with others as required by, or permitted by, law. This may include sharing your information with government entities, or third parties in response to subpoenas, court orders, or other legal process, or as we believe is necessary to exercise our legal rights, to defend against legal claims that have been brought against us, or to defend against possible legal claims that we determine in our sole discretion might be brought against us. 

Business transition. If we, or any portion of our assets, are acquired, we may share all types of information with the acquiring company.

Interest-based advertising. Rush participates in interest-based (online behavior) advertising. This means that a third party may use technology, such as a cookie on your browser or a web beacon, to identify you on our website so that they can provide advertising about products and services tailored to your interest. You may see advertising on our website tailored to how you browse or shop, or you may see advertising for Rush products on other websites based on your browsing behavior across different websites.

Blogs, online postings and testimonials. We may decide to let users share comments, postings, reviews, testimonials, or other information. If you choose to submit this type of information to us, the information you submit may be available generally to the public. Information you provide in these areas may be read, collected, and used by others who access them. If you decide to write a review about a Rush product on Facebook or another social media website, remember that this information is governed by Facebook or the other website’s privacy policy and this information may be viewed by the general public. 

Other third parties. We may share your information with other third parties as we deem appropriate. 

How We Secure Your Information

We take reasonable and appropriate measures to help keep your information secure, and to help prevent it from becoming disclosed to people who we didn’t mention in this policy. Even though we follow reasonable procedures to try to protect the information in our possession, no security system is perfect and we can’t promise, and you shouldn’t expect, that your information will be secure in all circumstances.

Changes to the Privacy Policy 
We reserve the right to modify or change this policy at any time by posting the revised privacy policy on our website. Material changes will only affect the information we collect after the effective date of the change to our privacy policy unless we clearly express otherwise.

Effective Date: [4/8/2019]